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  1. Newborn
  2. Baby
  3. Toddler


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About baby's skin

Your newborn's skin is not just amazingly soft, it is also a unique and essential shield that offers protection from the outside world. It plays an important role in maintaining health, and in defending against irritants, toxins and infections. Skin also regulates your baby's internal temperature, and is a tool for exploring the world through touch.

Baby's skin is different to adult skin and needs extra special care throughout the first years of life. Compared to an adult's skin, a baby's skin:

  • Barrier is about 30% thinner
  • Has a greater tendency to dryness
  • Is more prone to allergies and irritation
  • Absorbs more water, but loses it faster

Caring for baby skin

Given how different baby skin is to adult skin, it's important to use products which have been specifically formulated for use on delicate baby skin.

We have been bringing our baby care expertise to mums & dads across the world for over 125 years, with a product range trusted to provide mild & gentle care for delicate baby skin. We take safety very seriously, which is why each and every product undergoes rigorous testing for gentleness - as symbolised by the NO MORE TEARS® and CLINICALLY PROVEN MILDNESS® marks.

Ways to protect baby skin

You can also keep your baby's skin protected by dressing them in loose-fitting clothing, to prevent chafing. Protect your baby's skin from all direct sun exposure with a hat and other forms of shade. As your baby grows, their skin will adapt and grow with them. With your care and attention, you play an important role in keeping your infant, and your infant's skin, healthy.

And whether you're bathing your baby's skin or smoothing on a moisturiser, you're doing more than helping to keep their skin healthy. With your gentle hand, you're also forming a special bond with your infant through the power of your touch.

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Changing your baby's nappy is an important skill you will want to master right away. It's part of a simple, loving regime of care you can provide for a healthy start for your baby. Needless to say, you'll be putting it into practice quite often!

Nappy rash and protection

Redness and soreness caused by nappy rash can happen fast. So it's comforting to know that there are ways to help protect your baby.

3 step guide to care and protection from nappy rash

Step 1: Clean baby's skin

Firstly, make sure you change wet or soiled nappies straight away. Gently but thoroughly clean baby's skin with mild and gentle wipes, or if you prefer, cotton wool and water.

Step 2: Allow nappy area to dry

After you've finished cleaning baby's bottom, pat it dry, or allow your baby to go nappy-free for a little while to air-dry.

Step 3: Apply nappy cream

When baby's bottom is dry, apply a barrier nappy cream, to help protect your baby's skin from contact with urine and faeces. It can also help protect against friction from the nappy on their delicate skin.



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Try JOHNSON'S® unique 3-step routine, the first and only bedtime routine clinically proven* to help babies and toddlers get a better night's sleep.

Step 1 Warm Bath
Step 1: Warm bath
Gently cleanse your baby with a specially formulated baby bath product such as JOHNSON'S® Bedtime Baby Bath or Wash
Step 2 Gentle Massage
Step 2: Gentle Massage
Relax your baby with a gentle massage using products such as JOHNSON'S® Bedtime Baby Oil, Cream or Lotion.
Step 3 Quiet Time
Step 3: Quiet Time
Help your baby wind down further by reading, singing softly or feeding them.

Download the free JOHNSON'S® BEDTIME™ Baby Sleep app!

  • Sleep Log to track baby's sleep sessions and to share with other guardians caring for your baby.
  • Information on JOHNSON'S® 3-Step bedtime routine with how-to video.
  • Lullabies and Ambient Sounds to help soothe your baby to sleep.
  • Customise your bedtime routine to develop baby's nightly schedule.
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Bathtime can be So Much More™

While some believe a bath is just a time to clean your baby, the JOHNSON'S® brand believes that bathtime is a time for more bonding, more learning, and more sensory stimulation, which means engaging your baby's senses through sight, touch, sound, and smell.

Bathtime, both cleansing and massage, can offer a multi-sensory playground where parents and babies have the opportunity to not only bond but also discover, together.

  • Playing with bubbles can help your baby develop hand-eye coordination and discover that objects exist even when they can't be seen.
  • Playing music and singing songs during bathtime can stimulate parts of the brain responsible for memory, while playing certain types of music can stimulate parts of the brain responsible for visual imagery.
  • Talking back and forth to your baby during bathtime can help with language development. Studies show infants who are spoken with more have larger vocabularies by 24 months of age. Bathtime is a perfect time to talk back and forth with your baby!
  • Even splashing in the water during bathtime can be a discoveryexperience! It can help teach your baby about cause-and-effect.
  • Routine massage before or after bathtime is a perfect opportunity for skin-to-skin touch. Routine massage has been shown to improve a baby's sleep quality, and quantity as part of a bedtime routine of bath, massage and quiet time. Massage is a perfect time for you to introduce words like head, shoulder, knees and toes!

Studies have shown that babies bathed with a fragranced bath product (compared to those who were not) displayed 30% more engagement cues with their parent after bath.



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Here are a few ideas on making bathtime fun, and then try out our bath games for children of all ages.

Naming of parts - put bubbles on different parts of your child's body, and encourage them to say their names - nose, arm, hand - you can repeat as you dry them afterwards too.

Bubble spelling - spell out letters in bubbles on their tummy - they'll love it, and they'll start learning too.

Spike up their hair with shampoo, and show them the results in the mirror - what a hoot!

Kick start - pop a little ball in the bath with them, and encourage baby to kick it around.

Bubble Monsters

Meet the Bubble Monsters; Splashy Sammy, Bubbly Bo, Gentle George and Messy Meggy and bring their stories to life at bathtime.

Monster Cards Image
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Making bath time fun

As your child grows they increasingly explore the world they live in, play outside, swim, roll around and generally become more active.

All this can be quite tough on their hair and it's perfectly normal to experience knots

Maybe much more than an adult would, because your children's hair is different than adults' hair in texture and density.

Because it's uncomfortable for your child, combing tangled hair can be really difficult for you.

That's why we developed the NO MORE TANGLES© range for the special needs of young hair.

Step-by-step toddler hair care:

Step 1: Cleanse using JOHNSON'S® NO MORE TANGLES® Shampoo

Step 2: Nourish using JOHNSON'S® NO MORE TANGLES® Conditioner

Step 3: Style using a wide tooth comb or brush and JOHNSON'S® NO MORE TANGLES® Spray


Help unlock tangles with NO MORE TANGLES® Shampoo. And remember it's a good idea to wash hair in the direction that it falls.

Works even on long and curly hair. As gentle to the eyes as pure water.


Help tame even the hardest knots with NO MORE TANGLES® Conditioner - ideal to use after shampooing.

  • NO MORE TEARS® formula specially developed for young hair
  • Helps unlock tough knots & tangles to make combing easer, even on long & curly hair


Remember to use a wide-toothed comb and try to distract your child with a toy or by playing a game. Make it go even more smoothly by using our NO MORE TANGLES® Spray.

  • Can be used every day, on wet or dry hair
  • Doesn't leave any residue